Privacy Policy for Facebook Ads

Introduction
This Privacy Policy outlines how The Portrait Mama (“we,” “our,” “us”) collects, uses, and protects the information you provide when interacting with our Facebook ads and services. By engaging with our Facebook ads, you agree to the terms of this Privacy Policy.

Information We Collect
When you interact with our Facebook ads, we may collect the following types of information:

  1. Personal Information: This includes your name, email address, phone number, or any other information you voluntarily provide when you click on our ads or fill out forms.
  2. Usage Data: We may collect information about your activity on our ads, such as clicks, interactions, and the pages you visit on our website.
  3. Facebook Pixel Data: We use Facebook Pixel to track conversions, optimize our ads, and build targeted audiences based on your interactions. This data may include information such as your device type, browser type, IP address, and browsing behavior.

How We Use the Information
The information we collect is used to:

  • Deliver personalized and relevant ads to you on Facebook and other platforms.
  • Improve our advertising strategies by analyzing the performance and effectiveness of our Facebook ads.
  • Send you promotional communications if you have opted in to receive them.
  • Provide customer support and respond to your inquiries.

Data Sharing and Disclosure
We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:

  • With Facebook: To deliver targeted ads and measure ad performance.
  • Service Providers: We may share your information with trusted service providers who assist us in operating our business, such as marketing agencies or analytics providers, who are bound by confidentiality agreements.
  • Legal Requirements: We may disclose your information if required by law, to protect our rights, or to comply with a judicial proceeding.

Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to track your interactions with our ads and website. These technologies help us understand how our ads perform and provide more relevant advertising. You can manage your cookie preferences through your browser settings.

Your Rights and Choices
You have the right to:

  • Opt-Out of Targeted Ads: You can opt out of targeted advertising by adjusting your Facebook ad preferences or visiting the Digital Advertising Alliance’s opt-out page.
  • Access or Delete Your Information: Contact us if you wish to access, update, or delete your personal information.
  • Unsubscribe from Communications: If you receive promotional emails from us, you can unsubscribe using the link in the email.

Data Security
We take appropriate measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no security measures are perfect or impenetrable.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will notify you of significant changes via email or through a notice on our website.

Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at hello@theportraitmama.com

Last Updated: October 22, 2024